# Reelry: AI Short-Video Generation

> How HLT3 Studio built Reelry, a web app that turns a topic into on-brand, ready-to-post short videos: Claude-written scripts, 30+ art styles, and 1080x1920 export for TikTok, Reels, and Shorts.

*Source: [https://hlt3.studio/case-studies/reelry/](https://hlt3.studio/case-studies/reelry/)*

Case Study

How we built a web app that turns a single topic into an on-brand, ready-to-post vertical video, without a video team or an editing timeline.

30+

Art Styles

10

Reels per Batch

9:16

Vertical Export

1-tap

Post to TikTok

## The Challenge

Short-form video is the cheapest distribution channel a brand has, and the most time-consuming to produce. Reelry needed to collapse the whole pipeline, idea to script to on-brand animation to a platform-ready file, into something a non-editor could run in minutes.

- Turn a single topic into a finished, on-brand vertical video
- Keep every reel visually consistent with a brand's mascot, colors, and style
- Make scriptwriting fast without sounding generic
- Export straight to the format TikTok, Reels, and Shorts expect
- Let a solo creator batch a whole week of content in one sitting

### Try Reelry

Reelry runs in the browser. See the generator in action.

## Our Solution

A generation pipeline that takes a topic and returns a finished, on-brand reel ready for TikTok, Reels, and Shorts.

### AI Scriptwriting

Claude writes short-form scripts tuned to the creator's brand voice and audience, so the hardest part of a reel takes seconds.

### 30+ Art Styles

Illustration, 3D, anime, watercolor, and more. The same script can be rendered in whichever visual identity fits the brand.

### Brand Consistency

Set a mascot, colors, and style once. Every generated reel stays on-brand without re-specifying it each time.

### Batch Generation

Generate up to 10 reels at once to fill a weekly content calendar in a single pass.

### Calendar and Reminders

Schedule posting slots and get an email when it's time, with the MP4 ready and a one-tap link to TikTok, Reels, or Shorts.

### TikTok-Ready Export

Every reel exports as a 1080x1920 MP4 that drops straight into TikTok, Reels, or Shorts. No reformatting.

## Technology Stack

The tools and technologies that power Reelry.

Next.jsReactTypeScriptTailwind CSSSupabasePostgreSQLPolarClaude APIVercel